The Sunday EngageMint | June 27, 2021

Ideas to keep staff fresh

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From: CollegeAD x EngageMint <ryan@collegead.com>
Date: June 27, 2021 at 4:01:53 PM EDT
To: mcandrse@wvstateu.edu
Subject: The Sunday EngageMint | June 27, 2021
Reply-To: CollegeAD x EngageMint <ryan@collegead.com>



View this email in your browser As we advise athletic departments across the country innovating on customer & employee experience, we're codifying our learnings into frameworks and insights you can apply to your athletic department. On Sundays, we collaborate with CollegeAD to bring you a taste of the relevant content we produce for our subscribers. LEARN MORE Learning from Maryland Athletics' "Netflix for Terps" We sat down with Mike Farrell, Assistant AD for Broadcasting and Video Production for the University of Maryland to discuss "Terrapin Club+" often dubbed "Netflix for Terps." From the conversation, here are three key takeaways to reinvent your content strategy and deepen connections with your customers. Value creation > value capture - It shouldn't always be about sales and what you're getting from your customers. Focus on how you're adding value to the fan, and focus on how you're making them love you.  Attention spans aren't getting shorter.  They are getting more selective.  - With so much content at our fingertips, if you can't hook someone right away, they'll move on. But you'll be rewarded with fan loyalty if your content is higher quality than everything else competing for their attention. Humans connect to strong stories - Stories evoke emotions and connect to people or communities on a personal level. Stories help us understand our experiences, why we act and feel the way we do, and what we aspire to be. For deeper analysis on these insights from the conversation, keep reading here. READ MORE This week's guest is Mike Farrell, Assistant AD for Broadcasting and Video Production at University of Maryland.   As part of Maryland's 75-year Terrapin Club "Reinvented" campaign, Mike and his team created Terrapin Club +.  The subscription service is the first of its kind in college athletics and features five shows to create additional value for Terrapin Club members and share the stories of Maryland's current and former student-athletes.  We go in-depth on content strategies and deepening ties with your tribes in this episode. LISTEN TO THE CONVERSATION Every Friday, we share external content inspiring our team to innovate. Here's a taste. To get the full email, sign up here. Chipotle Launches 48-Hour Video Game Why it's interesting: Earlier this week, Chipotle launched the free video game "Race to Rewards" where players can score rewards redeemable in stores by navigating an electric vehicle through terrain filled with "hazards" and "rewards." The game will only be live for 48 hours with the top point-getter winning a 2021 Tesla.  Applicability to your organization: This line stood out: "Gaming has become a key way for Chipotle to connect with customers." Your first thought may be to question why Chipotle would prop up a video game but in my mind, clearly, the quick service restaurant understands 1) the increasing prevalence of gaming throughout society and 2) being culturally relevant involves delivering differentiated customer experiences. How is your organization applying gamification to connect with your customers? SUBSCRIBE FOR MORE INSIGHTS Copyright © 2021 CollegeAD, All rights reserved. You are receiving this email because you wish to stay up-to-date on the latest news, jobs, and executive transactions across all college athletic departments! Our mailing address is: CollegeAD 537 Cajundome Blvd Suite 111 Lafayette, LA 70506 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.